So you are trying to get yourself a website and you have a couple of options. First you look at signing up for one of those template “do-it-yourself’ sites because it’s a little cheaper, but you’re half way into it and you realize that you have no idea what you’re doing and you could really use a professional opinion. You do a quick Google search and find a nice looking web design company, talk a bit about your needs, then get a bit of sticker shock when they tell you how much it is going to cost. This leaves you feeling confused and wondering what to do. You know the template site isn’t the best option for your business, but you also don’t know if having a custom site is truly worth the risk.
Let’s take a look at some of the benefits to having a custom built website:
1. Unique Design
A custom web design offers your company a unique presence on the web that is tailored to suit your needs. Designing a quality site builds credibility and trust with your clients.
2. Search Engine Optimization
Working with the experts allows you to build your site with the search engines in mind. Look at who ranks #1 in your field – are they using a template site?
3. Usability Analysis
Your users are as unique as your company. They have needs when navigating your site and using your services. A custom design ensures clear layout and functionality with your users in mind.
4. Hassle-Free Maintenance
Who has the time to keep your site up to date? Your web design team does! Having a professional maintain your site ensures the look and feel are intact and your information is current.
With a custom site, what’s yours is yours. Make sure what’s yours is safe with a professionally built and maintained online presence.
There are many benefits to having your site designed and built with you in mind. The evidence that your consumers are trending toward doing more business online is apparent. Is it costly? Yes. But I guarantee that your $1000 per month phone book ad will soon no longer be worth its weight in recycling and will wish you had invested wisely online. In part two we will talk more about how having a template site can actually hurt your business.